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Best destinations for adventure incentives
Here are the top destinations for thrill-seeking delegates.
How to get the data stakeholders actually want
For years, event marketers have been crying out for a simple yet comprehensive way to evaluate live event ROI. Here’s how to make it happen.
Using AI to enhance human creativity
AI expert Daniel Hulme spoke to C&IT about using it to fine tune content and optimise audience engagement.
Harnessing event tech for a personalised experience
Samantha Fay, chats about the relationship between immersion and tech, how AI can deliver individual experiences and the role of marketing within events.
Shopify’s viral NYC scavenger hunt with MrBeast
Set Creative immersed fans in the world of MrBeast to drive awareness of the YouTube sensation’s ongoing partnership with Shopify.
How to make an event more sustainable at no extra cost
Dominic Richards, Director at Zentive, takes a look into where events can creatively enhance their sustainability credentials at no extra cost.
The event industry’s problem with women
Elly Walsh, Director at I am Recruitment, shares her frustrations with the industry’s struggle to accommodate working mothers.
Mazda’s Architectural Digest-esque luxury launch
Set Creative helped Mazda combine opulent interiors and gourmet Japanese cuisine to appeal to a whole new audience.
BBC’s Senior Event Producer on TV’s biggest events
Senior Event Producer for BBC Studios, discusses her introduction to media events, working with Karl Lagerfeld and tackling wellbeing in the industry.
In Pictures: Agency Forum 2024
Here are some highlights from the two day event held in the epicentre of East London’s creative scene.
How Deloitte keeps levelling up its flagship event
Deloitte and Audience discuss how collaboration between clients and agencies continues to make the brand’s Shared Services Conference better each year.
Mastering event marketing in 2024
C&IT collaborated with Campaign to discuss the capabilities of events within brand marketing.
How inter-generational preferences are shaping events
Recent research sheds light on 6 key trends affecting the events industry, understanding what needs are spanning five generations.
72 hours in Perth
Here are C&IT’s top picks for hotels, event spaces and activities for your sustainability-focused Perth itinerary.
How to get more bang for your buck
When it comes to cities for hosting events, biggest isn’t always best says Mike Leeson, General Manager at Event Travel Management.
One to watch: Stapleford Park Hotel Review
Ideally situated between London and the north, Stapleford Park is the perfect country escape for your events.
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The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

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