Home / News / Business + Brand Experiences
Rediscover Your Why
Meet Nottinghamshire helps you discover why holding your event in the right city is so important.
Creativity, Consideration & Continuity: The 3 Cs of Sponsorship Activation
Jonathan Izzard, Strategy Director at Wonder, explores what it takes to create memorable and unique sponsorship activation experiences.
Corporates reveal live event trends
A recent report has surveyed corporate event planners to highlight current and upcoming trends across live events.
The challenges of hosting Eurovision 2023
C&IT spoke to the Managing Director of The ACC Liverpool, the venue for Eurovision 2023, about what went into hosting the world’s biggest song contest.
Best outdoor-oriented incentive destinations
In honour of National Hiking Day, C&IT have compiled the best incentive destinations for outdoor-oriented MICE trips.
3 ways to reduce event waste
A discussion on the event industry’s circular economy shift gives planner’s three tangible actions to reduce their event waste.
How The Macallan recreated a Scottish meadow in London
Chorus partnered with The Macallan to recreate a Scottish meadow at The Rosewood, championing sustainability by using only natural materials.
Most popular MICE destinations for APAC travellers 2024
From tropical paradises to star-studded cities, here are the most sought after MICE destinations for APAC travellers 2024.
Travel powerhouse Holly Rubenstein is headlining C&IT’s Incentive Retreat
The host of The Travel Diaries podcast, the number one travel podcast, will give the opening keynote for the two-day event.
British GQ’s event planner discusses glamorous events and partying with Stormzy
C&IT spoke with British GQ’s freelance event planner about high-end sustainability, outrageous party bags and her favourite celebs to party with.
7 locations from The Crown that can be hired for events
With The Crown returning to screens on November 16th, here are eight hotspots around the UK where the hit show was filmed that planners can hire for events.
5 eco questions to ask every MICE venue
From measuring impact to supporting marginalised groups, here are 5 key questions to ask to your potential MICE venue.
How can planners increase attendee attention span?
Recent research reveals that short attention spans are costing the industry £19.9bn a year in the UK alone.
Visiting Rome from home: How AI will rewrite travel incentives
Tommy Moore, Senior Creative Director, DRPG, explores how AI will craft the incentive travel programmes of the future.
Top Incentive Attractions according to Pinterest
As Pinterest makes a come back as one of Gen Z’s most used social media platforms; here are their top pinned incentive attractions.
Oddity Events launches inclusive event design playbook
The playbook aims to help corporate event teams start their journey to making events more accessible and inclusive.
Get Involved
Download Now
Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

SUGGEST RESEARCH PROJECTS
Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
BECOME A SUPPORTER
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
BECOME A PARTNER