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At A Glance
1
The UK industry need credible data with consistent measurement indicators across all seven sectors. This will ensure the full value and positive impact of the industry are recognised more clearly.
2
For the first time it is possible to facilitate industry-wide research with The Power Of Events web app in close partnership with UK academia.
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Therefore we encourge everyone to download and engage with The Power Of Events web app when it launches in Spring 2023.
Introduction

Showcasing, respecting and valuing the power of events without having access to in-depth data and expert research projects, is simply not acceptable. Our reliance on data sets to help us plan for the future, increase our resilience, manage risk and justify investment decisions, is growing year on year.

This new industry wide approach to data collection will be deployed through the Event Industry Insight App which launched in October 2023. We encourage everyone who is passionate about the incredible live experiences UK event professionals deliver every day, to download and register on the app. This will help ensure a greater profile, understanding and value placed on our world leading UK Event industry.

By bringing academia and the industry closer together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements. As well as commissioning our own research, our access to the industry workforce will enable us to support all types of short, medium and long term studies for partners and supporters too.

Download and register today

ACTIVE RESEARCH RESEARCH ARCHIVE
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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

SUGGEST RESEARCH PROJECTS
Our Supporters
Drawn from across the seven core sectors the Power of Events (UK) supporters are committed to showcasing the UK Event Industry.
BECOME A SUPPORTER
Our Partners
The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
BECOME A PARTNER
Research Archive
AGF ANNUAL FESTIVAL SUSTAINABILITY INSIGHTS – 2024
AGF
AGF Festival Sustainability Insights produced from aggregate analysis of all festivals who successfully completed AGF Certification or Sustainability Diagnosis in 2024. A culmination of months of data gathering, screening and number crunching from AGF assessors and analysts. This report provides insight into how festivals are performing against key sustainability metrics, across 16 countries and 4 continents. Longitudinal comparisons have been made from 2022, where available, to track progress towards greener festivals worldwide. To be a part of assessments, future studies and to learn more, visit www.agreenerfuture.com and contact hello@agreenerfuture.com Thank you to all participating festivals, and we hope you find the results insightful.
Live Recruitment’s Diversity Report 2025
LIVE Recruitment
Live Recruitment’s Diversity Report provides key diversity, equity and inclusivity (DEI) metrics for the UK Events Industry using our network of 40,000+ event professionals
ABPCO’S ANNUAL ECONOMIC IMPACT REPORT 2024
ABPCO
Powering on from last year’s Covid re-bound, ABPCO members maintained the same high levels of activity and financial growth throughout 2024
UK Events Report 2024
UKEVENTS
UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. The report, compiled by Great Potential Consultancy, highlights the industry’s critical role in the economy, generating £61.653 billion annually and affirming its resilience following the challenges of the COVID-19 pandemic.
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