The NEC Group's Event Week Live programme gives local students from Birmingham City University and Coventry University a taster of the live events industry, visiting the NEC campus for an entire week, receiving talks, advice and guidance from a variety of leaders from the business. It gives students an insight into the real workings of an industry leading live events business, during one of the UK's most high-profile exhibitions, Crufts. It also includes visiting back of house to see the different and varied roles available within the events industry, as well as a trip to NEC sister venues, Resorts World Arena and Vox Conference Venue, which also feature on campus.