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How to have better ideas: A masterclass with Richard Holman
February 22 @ 2:00 pm - 6:00 pm
Back by popular demand for 2024, ‘How to Have Better Ideas’ is a three and a half hour afternoon masterclass designed by creative thinker Richard Holman to energise, inspire and education professional creative teams. It’s an uplifting blend of inspirational stories, skills based training and rewarding individual and team exercises, all with a common theme of creativity. The aim is to enable everyone attending to realise their full creative potential.
The longer we work in a creative field the more rigid our thinking can become. We accumulate assumptions about process, we’re pushed towards the conventions of our medium and it can get harder to have original ideas.
In this mind-opening masterclass Richard overturns some of the most common misconceptions about the creative process to reveal simple techniques for arriving at original, compelling & effective ideas. Expect drug taking dolphins, an agoraphobic traveller and an iconoclastic nun.
The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.
The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.
By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.