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Unlocking success: harnessing the collective benefits of collaboration for business events

When it comes to organising your next international business event, choosing a destination which aligns with your vision, goals and values is one of the most important decisions in the process. Event planners know that it’s more complex than simply selecting a location with cheap flights and an attractive venue. To elevate an event from the great to the exceptional, the destination itself must add the extra dimension. But creating extraordinary events which tap into the natural advantages of a destination takes expertise and collaboration on a national scale.

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Research

The event industry’s reliance on data to help it plan for the future, increase its resilience, manage risk and justify investment decisions, is growing year on year.

The engagement and access that The Power of Events (UK) has across all 7 sectors of the industry, enables data gathering and in-depth research projects to be delivered confidently and consistently. This will be primarily facilitated through the new insight app to be launched on 28th Sep 2023.

By bringing the industry and university partners together, research projects will be designed to deliver real benefits to the industry in terms of trend analysis, insights and performance improvements.

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The Power of Events (UK) partners are collaborating to share research, data and insights for the benefit of the whole UK Events Industry.
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