Showcase, Respect & Value the Power of the UK Events Industry
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THE POWER OF EVENTS (UK) is a not-for-profit company established to deliver a comprehensive platform that for the first time provides an overview showcase of the UK Events Industry. It will also provide event analysis and data evaluation to support the UK events community.

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Latest Industry News
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ICC Wales targets international association market with IAPCO partnership
ICC Wales has signalled its intention to attract more business from international associations, with the announcement of a new partnership with industry body IAPCO. Under the new agreement, the venue will work with the International Association of Professional Congress Organisers (IAPCO) as a designated Convention Centre Partner for 2026. The partnership aligns the £83.7 million venue with a global accreditation body whose 97 member organisations delivered a combined 21,322 events in 2024, generating an estimated economic impact of over €17.8 billion (£15.3b).
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Catch Up With Event Tech Live Sessions You Might Have Missed
If you went to Event Tech Live last November and missed out on some of the sessions, you can now catch up and watch them on-demand.
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New Report From asembl. Reveals Shifts In Live Experience Curation
The new 2026 Trends Report from asembl. identifies four trends, Connected Communities, Neurodivergent Marketing, AI Personalisation and Positively Playful.
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LIVE Trust makes first distribution of £500,000
Grassroots venues are to be the major beneficiaries of the first distribution by the LIVE Trust, while independent festivals are allocated £50,000. Launched in January last year, the LIVE Trust was pledged £500,000 within the first three months, with funds generated from a voluntary ticket levy of £1 per ticket sold for shows at venues with a capacity of more than 5,000. LIVE said that following the first distribution of £500,000, it will issue further funding rounds throughout this year.
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